Food Waste Design Project

Sara Ciaramella (Penny W. Stamps School of Art & Design)

Kraken Foods is a student start-up that is focused on ending aesthetically motivated food waste. We collect rejected fruits and vegetables, turn them into juice products with a longer shelf life, and sell them. This project is heavily focused on design work to build a brand, design campaigns for food waste awareness, and develop packaging that is both sustainable and appealing.